hello.
I'm Lindsey
From a wandering international traveler with an uncertain career path to a six-figure business executive. I have successfully progressed from an entry level employee to a corporate business leader before the age of 35.
I understand how important it is to have clear messaging in order to see results. I am taking everything I have learned and sharing my best practices on how to prepare, present and progress in the boardroom.
email: schuelkelindsey@gmail.com
Current Location: Madison, Wisconsin
THE SHORT STORY.
I help people turn complex ideas into clear, compelling messages that decision-makers can understand, align behind, and act on.
ready for THE LONG STORY?
I’ve spent my career leading revenue growth, strategy, and operations across complex businesses — often in environments where communication directly impacts execution.
Over the years, I noticed something important: The strongest ideas don’t always win. The clearest ones do.
I’ve watched great strategies stall because the message was too complex.
I’ve seen talented leaders lose alignment because the conversation lacked structure.
And I’ve experienced firsthand how difficult it can be to communicate clearly when you’re deep in the details.
That realization shaped the way I lead.
Today, I help people structure ideas in a way that decision-makers can quickly understand, align behind, and act on. Not through corporate jargon or perfect slides — but through clarity, structure, and intentional communication.
This framework is built from real-world experience leading teams, presenting ideas, navigating ambiguity, and driving growth inside high-pressure business environments.
Because strong ideas deserve the opportunity to land.
EXPERIENCE BEHIND THE FRAMEWORK.
March 2021 - Present
Director of Sales
Accountable for national dealer channel representing 75% of total sales. Developed standard processes and improved dealer communication to drive YoY growth +27%. Leverage data-driven insights to develop and implement innovative sales strategies, effectively capturing new market opportunities. Train and lead high-caliber sales team that delivers exceptional customer experiences.
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Identified and built dealer coverage model based on top 100 MSAs, resulting in addition of 145 territories and $1M in revenue.
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Built first field sales team from scratch, including development of job descriptions, territories, travel budgets, recruitment, interviewing, and hiring.
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Created new dealer accountability and performance tracking to drive key metrics and business results.
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Worked closely with product team to launch 2 new colors, 3 new fabric lines, and new product line. Actions included gathering insights from consumers and dealers, researching market dynamics and competitive landscape, setting pricing strategies, creating sales materials, and approving marketing collateral.
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Spearheaded 3-day sales meeting attended by 170 dealers and business owners, designed to strengthen partnerships and maintain long-term customer relationships.
March 2017 - December 2020
Director, Public Sector Sales
Promoted to plan and execute national vision and strategy for $230M+ public sector vertical, achieving 5–10% YOY growth. Developed customer-centric training tools to streamline processes and empower 90 inside and outside national sales professionals.
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Championed end-to-end process of implementing business development tool, adding 500+ new projects and $125M.
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Key cross-functional team lead on $65M+ contract award that increased sales growth over next 5 years. Facilitated executive engagement with VP of Sales, managing the project through daily stand-up meetings to ensure timely deliverables and adherence to timelines.
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Researched K-12 and higher education segments to create PPT sales tool for 90 sales members to utilize while pitching educational products to school districts.
January 2015- February 2017
Business Development Manager
Worked with senior leadership to develop, document, and refine business development pipeline to drive revenue growth, maintain and build customer relationships, and hit set targets in UT, ID, and MT.
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Grew $11M+ marketplace to $15M+ by building trusted relationships with business owners and implementing new dealer incentives.
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Effectively managed 2 blanket purchase agreements (BPAs) and closed $2.5M net revenue project.
work progression snapshot
BUSINESS DEVELOPMENT ASSOCIATE (2015 - 2017)
SOLUTIONS ACCOUNT ASSOCIATE (2013 - 2015)
PROJECT MANAGER (2013 - 2013)
CUSTOMER SERVICE REPRESENTATIVE (2012 - 2013)